As a Partner at SW+A, Jennifer helps her clients make better decisions by fusing together skill in marketing strategy, marketing research and facilitated innovation. She loves driving clarity, action and ROI especially in complex situations. Today, Jennifer works with clients across the Retail, CPG and Food & Beverage industries. As an early adopter of social media, Jennifer has led SW+A into the digital age, facilitating development of a digital strategy that informed the launch of SW+A’s very successful blog in 2010. She has also helped many of SW+A’s clients navigate the often complicated world of social media, from advising on how to develop a digital strategy to finding the right measurement tools for better ROI. Jennifer Smith joined Sklar Wilton + Associates in 2000, following a 12 year career at Warner Lambert where she was Vice President and General Manager of the Consumer Healthcare division.